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102級惦惦拚-台灣傳統工藝產業圖文繪本 Dian Dian Pin-The traditional culture art hand-made story book創作得獎心得

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    • 資料來源:時尚生活創意設計系
    • 日期:2019/01/07

    進-時尚四甲(106級)郭O玉、張O純、許O婷、鍾O芳、黃O瑋

    指導老師:

    陳江富 Chen,Chiang-Fu、田文筆 Tien,Wen-Pi、

    吳守哲 Wu,Shou-Che、林育靓 Lin, YuJin

    作品年份:2017

    作品名稱:

    惦惦拚-台灣傳統工藝產業圖文繪本

    (Dian Dian Pin-The traditional culture art hand-made story book)

     

    設計理念:

     

    科技發展迅速,機械化生產取代了傳統人力,同時在廉價工藝品的削價競爭下,有許多傳統產業必須面臨轉型,才能順應潮流,但臺灣的優良傳統工藝技術與文化傳承,常因產業無後繼者,漸漸難以為繼而逐漸沒落。


    有鑒於此,本組企劃以「惦惦拚」為主題,承襲傳統工藝產業的「認真做,惦惦啊拚!」的精神,一步一腳印走訪散落在寶島各地的傳統工藝產業,如「製鼓」、「燈籠」、「金紙」,運用影像記錄及文字敘述,側寫錄製當前傳統工藝工作者的現況、背景及歷史故事,以圖文並陳的繪本呈現。版面圖像則選擇木刻版畫來製作,並結合復刻體驗DIY於繪本中,企圖藉由系列繪本來體驗工藝者的實作過程。

    主要目的除了能著眼文化保存並推廣外,也意欲讓後人了解傳統工藝產業興起與沒落,另一方面也能讓年輕人與老一輩的人緬懷過往的種種。
    除了圖文繪本外,也會發行周邊文創商品(如:刮刮樂籤詩金紙)來達到推廣與宣導的目的。
     

    creative idea
    With the rapid development of science and technology, the mechanized production to replace the traditional manpower, 
    the transformation of industrial structure and in the competition of cheap handicraft, 
    Taiwan's fine traditional technology and cultural heritage gradually difficult to continue, and gradually gone.

    In view of this, this group planned to "Silently work hard" as the theme, inherited the spirit of traditional handicraft industry 
    ” Do it earnestly, silently work hard!”. In process, we visited scattered throughout the traditional handicraft industry in Taiwan step by step, such as "drum-making", "lantern",and "paper money", using image and text to record the current status, background and historical stories 
    of the current traditional craftsmen. This planning was presented in text-image integration of picture book, and using woodcut prints as the illustration design of the picture book, trying to experience the practical process by picture book, the main purpose in addition to focus on cultural preservation and promotion, but also intend to let future generations understand the rise and fall of the traditional handicraft industry. On the other hand, let the people and the older generation cherishes the memory of the past. This plan in addition to has the picture book, also issue creative merchandise to achieve the purpose of promotion and publicity.

     

    作品共獲獎項:

    2017 德國紅點傳達設計大獎-紅點獎