:::
現在位置首頁 > 最新消息 > 獲獎紀錄
  • 回上一頁

獲獎紀錄

109級肝你何式-氣功八段錦花茶包裝設計 HERBAL MASTER 創作得獎心得

  • 點閱:1425
  • 推到 : FacebookTwitterplurk
    • 資料來源:視覺傳達設計系
    • 日期:2021/12/21

    班級姓名:日視傳四甲 潘韻如、嚴怡婷、吳羿臻、吳俞臻

    指導老師:賴岳興、林育靚

    作品名稱:肝你何式-氣功八段錦花茶包裝設計 HERBAL MASTER

    作品獎項:2020德國紅點傳達設計大獎-紅點獎

    作品年份:2020年

    作品概念:根據衛福部107年調查,肝癌為國人三大癌症死因之一。根據本草綱目記載,菊花(清肝明目)、桂花(疏肝理氣)、蒲公英(清肝熱)等皆具有「清肝解毒」之功效,另健身氣功八段錦也具有養肝護肝的作用。

    因此本專題即採用上述三種花製作成養肝茶漫畫寶典系列商品。於視覺呈現上,外觀仿古書造型;內容則以手繪逗趣的飲茶方式及氣功招式,而包裝結構則分三款:精裝寶典、折疊及量販包裝等。

    Liver cancer is one of the top three causes of death to Taiwanese, according to the research from the Ministry of Health and Welfare (Taiwan’s NHS) in 2018. According to the Compendium of Materia Medica (a masterpiece of the traditional Chinese medicine), chrysanthemum, osmanthus and dandelions prove beneficial to the liver, and help strengthen the health. Meanwhile, to practice the eight exercises of Chi Kung (i.e., Baduanjin) also benefits the liver.

    With these findings, our project uses the three kinds of herbs mentioned above and made a series of product design in comic form about it. However, its outlook tries to imitate the ancient Chinese book form, while its content is illustrated by various hand-drawing pages of exercises concerning Chi Kung and tea cultures. For this product, we offer three types of wrappings: the hardcover, the portable, and the wholesale.